Service Engineering – Methodical Development of New Service Products

When comparing the research on service topics to those research activities that focus on material goods, an obvious gap can be observed: While there exists a broad range of models, methods and tools for the development of goods, the development of services has hardly become a topic of scientific literature. An approach for capturing services as an R&D object is presented in the following under the general heading of "service engineering", and an attempt made to systematise the development of services.